Dale Clock is an interesting guy. He works hard and doesn’t take himself too seriously. He’s a funeral director, a musician with a band, a business owner, a visionary, an actor, a caregiver, a husband and a father. Oh, and did I mention that he is a blogger? Silly me. His blog is called “Dale-Time – Stories and Stuff from the Family Funeral Business”
I have met him once, talked to him a few times and e-mail him every now and then as he does me.
When he gets around to writing something (which needs to be more often) he hits the bullseye. . . dead center, (pun intended).
He recently published a column entitled The New Normal. It is a remarkably insightful (and brief for my readers with short attention spans) look at the paradigm shift taking place in funeral service.
By the way, who knows what a paradigm is? . . . “Twenty cents”, courtesy of Dr. Chris Smith, Intro to Sociology, Mt. St. Mary’s College, 1978.
I have heard it said that the truth is still the truth, regardless of how few people believe it and a lie is still a lie, regardless of how many people believe it to be true.
Dale is telling the truth. Who is listening?
A Simple, Village Undertaker 
Ray, Thanks for the shout out. My hope is that somewhere, somehow the powers that be in funeral land start realizing that there just might be a silent majority of funeral homes that are struggling to make ends meet in a changing landscape. And we could use some stories from the real world. To paraphrase from Garrison Kiellor’s lines “Welcome to Lake Wobegon, where all the women are strong, all the men are good-looking, and all the children are above average.” The funeral gurus and speakers keep telling us that if we just do things a little better, sell people a few more things (because it will help them grieve better) and raise our prices a bit every year things will be just fine. All the while the customers in blue collar land are telling us a different story.
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