Ah, finally something about funeral service. This is supposed to be a blog about funeral service, right?
I saw this article today. Jeff and I are casually acquainted and it wasn’t too long ago that we had a discussion along the lines of this article.
Can anyone say “paradigm shift”? I can picture some of my colleagues* squirming and cursing at their computer monitor as they digest his article.
I love the line, “Value is defined by the person making the purchase, not the person selling”.
I also now know that next time I see him, I need to bring cigars, (which is not a problem).
* I always use the term “colleague” as opposed to “competitor” when referring to other FD’s in my market. It drives them crazy. Bless their hearts.