Even the Marines?

I began thinking about writing this column a week or so ago after seeing a commercial that caught my eye as being strange and out of place…creepy, even.

I saw it again and it bothered me and nagged at me….there was something just not right about it.

This morning, I started doing a little research and found that I was not alone.

The last Bastian of American culture has fallen, The United States Marine Corps have gone PC.

I must insert a caveat here. I did not serve in the military, but I have a deep respect for the work they do, especially the USMC…even at my age, they are still my heroes.

Back in 2010, I made two visits to Parris Island, SC, one of two basic training camps for US Marines. As I wrote of that visit, I stated the following:

During a time when I have so many doubts as to the moral clarity of our so called leaders in Washington, DC, I was reminded that there is still some sanity left in the Federal Government…and it is found at Parris Island, SC. The United States Marine Corps has moral clarity and we all need to be thankful for that when we lay our heads down on our pillows tonight.

I now believe that many of those in charge of our government, those who do not believe in American Exceptionalism, continue to exert their force on all aspects of life in our Country…even the USMC.

Here is the commercial that I saw that concerns me. In doing some research for this column, I did watch several commercials and sadly, there has been a move towards this kind of advertisement for the Corps over the last few years.


**

What concerns me?

While showing some of the impressive hardware at their disposal, the Commercial never mentions the United States, The United States Marine Corps, Defending America, Honor, Courage & Commitment. It does show however, a battlefield that resembles a video game more than it depicts a real fight and I am especially suspect by the multiple shots of fake “aid” boxes, as if the USMC is the new Peace Corps “Meals on Wheels”.

The official spin of the USMC can be found here. “Horse-Hockey” as Colonel Potter would say.

I’m going to go out on a limb here and make a generalization. I find it difficult to believe that anyone would want to join the United States Marines, arguably one of the best fighting forces in the world, so they can deliver boxes of food to those in need…correct me if I am wrong.

Just like parents don’t let their kids climb trees or play army these days, the government won’t let the United States Marine Corps be , well…Marines.

Commercial from the 1980’s. (A little better)

And this one is more like what I think most Marines would appreciate

Am I missing something or have I just not been paying attention? (I do watch little TV, so I may have missed the trend)

How about some of the Leathernecks out there chiming in?

About Ray V.

Living between Aiken & Nashville, TN, USA, I like to share what I am looking at, thinking about or listening to. I refer to this as the view out my window. Thanks for stopping by.
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2 Responses to Even the Marines?

  1. Wally Bock says:

    Hi Ray,

    As much as I share your concern for the country, I don’t see what you see in the Marine recruiting ads. Frankly, I think the most effective ads for the Corps have rarely been about patriotism or the United States. I think they’ve been about challenging men and women. In one way or another they portray Marines as something special and then ask: “Are you good enough?”

    When I was sixteen I realized that if I went straight to college after high school, I would probably party and sleep my time away. I decided to join the military and go to college later. At seventeen I made the rounds of the service recruiters. I was a desirable recruit so each of the services offered me a special recruiting package, except the Marines.

    I walked into a small recruiting station where a man with the sharpest creases and shortest haircut I had ever seen was writing on a form. I told him about what the Air Force, Navy, Army, and Coast Guard had told me. Then I said, “What will the Marines offer me?” He didn’t look up.

    “Four years of hell. A haircut every week. And a rifle.”

    I joined the Marines.

    Like

  2. Ray Visotski says:

    Wally,
    My opinion may very well be a function that I never served in the military. The thing that got me going with the is the apparent fake use of the “Aid boxes” as props. Please correct me if I am wrong, but I doubt a gunner, hanging out the door of a helicopter, .50’s blasting away, would have “aid boxes” stacked up next to him. It just appeared to me that they were being just a bit mis-leading.

    That being said….

    I have gone back and watched dozens of USMC commercials from over the years and some were as weird as this one was (to me, that is)…especially the one from the 70’s with the beige Corvette…..Good Golly!

    I will assume that the USMC is smarter than me, but will also wait for Sgt. Maj. Gene Overstreet, (12th Sgt. Major of the USMC) to chime in with his opinion. One thing about the Sgt. Maj., he is never shy with his opinion.

    Thanks for reading and thank you for serving.

    Like

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